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Important Aspects of Social Media Freelancing: A Career to Thrive

Important Aspects of Social Media Freelancing: A Career to Thrive

Freelancing in social media has a lot of potentials. If you have a social media management background, you may be able to apply your knowledge to this field. This can help you gain a lot of control over your work environment, as well as your pay rate.

If you’re like millions of other people, you want to redefine your career after going through the challenges in this pandemic. For that, you have to definitely try out the social media freelancing jobs.

Whatever your reasons, it’s liberating to channel your skills to their potential and reap fruitful results. Social media freelancing jobs offer you the platform and tools to do it.

In this post, we will look into the complete guidelines to fetch the social media freelancing jobs and the benefits.

What is Freelancing in Social Media?

Freelancing in social media has a lot of potentials. Plenty of business owners are realizing the importance of having an active social media presence, but don’t have the time to keep up with it themselves.

If you have a social media management background, you may be able to apply your knowledge to this field. This can help you gain a lot of control over your work environment, as well as your pay rate.

You can start freelancing as social media managers who are assigned to come up with a strategy and execute it for several different clients.

Freelance Vs Paid Social Media Jobs

The main difference between a freelance social media manager and a paid social media manager is that the freelance works with a number of clients at a time while the public manager might be hired by a business on a more permanent basis.

In the case of a freelance social media manager, he or she is usually hired for a certain project while a permanent employee might be on call for a business indefinitely.

Despite the difference in the length of the relationship, a freelance social media manager does essentially the same job as a permanent social media manager who is working for a company.

What are the skills required?

There are many skills you need to be a social media manager. Most social media managers are hired by brands or companies that are launching a new product or service.

It’s their role to set up the social channels for the business, attract followers, and create relevant content.

While this is not a freelance job, freelance social media managers might work for themselves, for a start-up business, or even for small companies.

Creativity is also a must, as well as a strong relationship with those you’re working with (after all, no one wants to work with someone who they can’t stand to be around, do they?).

Creativity is a crucial trait for a job where the landscape is changing constantly, which is why it’s so important to have a knack for being adaptive and innovative.

Freelance social media managers can do pretty much the same job as an employee but are usually paid on a project basis. They are often hired by companies to help them with social media campaigns.

Social media managers also have to be very adaptable to new changes – for instance, what’s popular on one platform may not be popular on another, so they have to know how best to promote different products on different platforms.

To be a successful social media manager you need to be witty and fun. But it goes further than that: you must be able to work as part of a team and be willing to go the extra mile.

Social Media Freelancing job Platforms

The platforms where you can find social media freelancing jobs are abundant. First, we have platforms that pay per hour. Job boards such as Guru or Freelancer have a lot of social media freelancing jobs for people who have previous experience.

However, if you’re a novice, you can find a lot of freelance work on Fast jobs, which pays a premium for portfolios.

And finally, there are platforms that pay per project. This is a great way to make money if you’re looking for social media freelancing jobs with no need for a portfolio.

How can you present yourself as a Social Media Freelancer?

There are different ways that you can present yourself to prospective clients. Firstly, you can be a freelancer working remotely. This means that you can work from anywhere in the world, especially if you have experience in Social Media.

You can work interacting with your clients over email, Skype, or even in person! Another way to present your idea is with a blog.

You can write about Social Media trends, how others are using Social Media, ways to help brands grow, etc. This way you’re able to show off your knowledge.

Or you can even be a freelancer that works with a company in-house. You can use Social Media to help them grow their brand.

How to Get Clients?

You can start by creating a profile of your services on freelancing websites. You can find the demographics of freelancers on

You can also gain clients by posting your services on social media platforms. Twitter, Facebook, Instagram, and LinkedIn are great places to start.

While you can gain clients by posting ads on these platforms, they are better used to promote your services.

Important things to consider

You need to look out for the following things before deciding whether you should take up a social media job or not.

  • Is the project posting on a website that is reliable and legitimate?
  • How much does the posting pay?
  • How hard is it to complete the posting and will you get paid within a reasonable time frame?

These are just some of the things you need to think about. At the end of the day, however, if you find a job that pays well and is simple enough to complete, then there is no reason why you shouldn’t take it up!

Benefits of Social Media Freelancing

Freelancing has become increasingly popular over the past few years with the help of the internet. If you’re interested in becoming a social media freelancer, here are the main benefits you will encounter!

The first is there are fewer restrictions on what you do and how you do it. This means you can do the job the way you want.

You can communicate directly with clients or bosses without having to deal with middlemen. It’s also an ideal way to break into your field since you can choose to work with clients in your area of expertise.

Freelancing also allows you to set your own hours. You can choose to work as little or as much as you want. If you’re starting out, freelancing is a good way to earn extra income.


Social Media Freelancing is becoming more and more prevalent in the field of Social Media Marketing which gives you an idea of the opportunities available for freelancers.

Freelancers have the opportunity to make a decent amount of income, but it does require a lot of time and effort.

If you want to be a freelancer, it’s important to make sure you’re knowledgeable in all areas of social media marketing and you’re willing to put in the hours.


Author Since: July 22, 2019

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