Approximately one billion people worldwide have access to the World Wide Web (WWW) and over 60 million Nigerians (especially young people). No matter what your business is, you can’t ignore one billion people. To be a part of that community and show that you are interested in serving them, you need to be on the WWW for them. You know your competitors will.
Target different consumers by advertising on the sites your target audience go to and make your ad dollars go further For example, if you product is for youths, you can advertise of facebook yahoo. No need to advertise to those who are not interested in your product or service. Put the shotgun away and use a sniper rifle.
Google ads, facebook ads, Yahoo ads, Banners, Pay Per Click, Cost Per thousand views, featured links, video and advertorial. No restrictions on creative and interactive options. Show your audience everything you want them to see, not what you can fit into your allocated placement in the bottom corner of page 17 next the escorts classifieds section of newspaper or magazine.
Targeted online advertising appeals to the audience as it is related to what they are already reading or searching for. There are multiple ways to communicate with your audience including moving pictures, banners text etc and when it is click; it will take them to your website. As for motivation and purchasing behavior, online advertising can create an immediate response without leaving the internet.
Research.net reports that among top executives (CEO, CIO, CFO or owner/partner), Internet advertising ranked above all the other media when measured for: “Where I prefer to find out about new products,” “Where I prefer to receive information about companies,” and “Where modern, up-to-date brands advertise.” seventy-three percent of online users are ages 18 to 50.